More time is spent with television each day than any other medium – over 5 hours for Adults 18+ and high levels across all age, income and education breaks.

When asked to cite the one type of advertising that is the most exciting, influential, persuasive, authoritative and engaging, television advertising receives the highest scores, with significant margins over all other media.

Let the power of television, internet and video work together to promote your products or services.  Our goal is to offer you a creative, comprehensive means of marketing your organization and  we remain open to any new and innovative marketing ideas.

Feel free to email us to discuss the possibility of trading products or trips
for advertising and sponsorship.

Who's watching
US Viewer Demographics Summary
• 80% male
• 25-54 yrs old
• 87% own their own home
• 69% have a household income of $75,000+ per year
• 51% watch hunt/shoot/fish more than 50+% of their time watching television
• 73% visit hunt/shoot/fish websites 3+ times per week
• 80% participate 30+ days per year in hunting, shooting and/or fishing activities

Source:  MRI Jan 2010 Survey

How a partnership with Real Outdoors can help you
• Delivery to an audience living the sportsman lifestyle.
• Focused on strengthening and growing the outdoor industry & the promotion of outdoor   activities.
• Part of a program committed to promoting our sponsoring partners.
• Customized marketing solutions for individual needs.

Sponsorship Benefits
• Offering a dominant placement and branding position to well-qualified consumers.
• Establishes credibility and creates a lasting impression on viewers by sponsoring   outdoor related programming that they watch.
• Low cost per impression, helps develop “top of mind” brand awareness.
• Allows you to maintain a contiguous presence in a vertical market of age 18-54   sportsmen who are serious about their sport... and the products, services and   destinations that help them enjoy it.

Purchase Habits/Product Ownership Information of US viewers

Plans to Book Hunting or Fishing Trip
Within Next Year 39.1%
Within Next 2 Years 17.3%
Within Next 3 Years 24.3%
Never 19.3%

Dollars Spent on Hunting
Equipment Per Year
Less than $499 23.3%
$500-999 22.8%
$1000-2999 30.6%
$3000-4999 15.0%
$5000-9999 3.9%
More than $10K 4.4%

Outdoor Item Ownership
Truck 74.0%
Boat 50.0%
ATV 31.5%
SUV 22.5%
Motorcycle 11.5%
Cabin 10.5%
Pers. Watercraft 8.0%
Other 6.0%
Snowmobile 4.5%
Sports Car 4.5%

Sportsmen Activities
Outdoor Activities
Hunt only 8.9%
Fish Only 4.4%
Neither Hunt or Fish 0.0%
Both Hunt & Fish 86.7%

Days Spent Fishing Per Year
0-15 Days 38.1%
16-30 Days 18.0%
31-45 Day 22.7%
46-69 Days 7.2%
70 or More Days 13.9%

Days Spent Hunting Per Year
0-15 Days 19.2%
16-30 Days 31.5%
31-45 Days 24.6%
46-69 Days 12.8%
70 or More Days 11.8%

US Television Universe Information

TV Viewers Per Household
One 10%
Two 20%
Three 30%
Four 40%
Five >1%
Six >1%

Hours of TV Viewed Per Week
1 to 5 Hours 12.2%
6 to 10 Hours 30.2%
10+ Hours 57.6%
Never 0.0%

Source: survey of network subscribers - margin of error +/- 6.9%